With Wisconsin’s record-breaking unemployment rates, it’s not surprising that most of the conversations around the “business breakfast table” right now have something to do with attaining new employees. What is surprising, however, is how siloed efforts are to connect with job candidates and the lack of knowledge on the job hunt from the candidate’s perspective.

“We don’t do marketing.” I’ve heard those words more than once in my career and I’m usually prepared to respond.  I just didn’t expect to hear it at a family reunion. A cousin I hadn’t seen in some time asked what I did for a living. It was a casual setting with lots of reminiscing […]

Every year, millions and millions of dollars are spent on marketing campaigns with each campaign hoping to engage the customer in an action – a call, a click, a visit, a purchase, etc. That action, most often, will put the customer front and center with your salesperson, a customer service representative, the cashier at your […]

Recently, a friend asked me to look over a job description she had written for a new marketing manager.  “The bottom line,” she said, “is people who had marketing tasks added to their other responsibilities over the years just couldn’t do them …