Thought Leadership

Aligning Marketing and HR to Attract and Engage Job Candidates

With Wisconsin’s record-breaking unemployment rates, it’s not surprising that most of the conversations around the “business breakfast table” right now have something to do with attaining new employees. What is surprising, however, is how siloed efforts are to connect with job candidates and the lack of knowledge on the job hunt from the candidate’s perspective.

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Marketing’s Front Line

Every year, millions and millions of dollars are spent on marketing campaigns with each campaign hoping to engage the customer in an action – a call, a click, a visit, a purchase, etc. That action, most often, will put the customer front and center with your salesperson, a customer service representative, the cashier at your […]

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